Some have focused on organics, while others have sought higher margins via functional or ethnic foods, but many have targeted the young market. With consumers preferring to channel their increased disposable income into luxury items and travel, food manufacturers have latched on to any niche market that has shown above-average growth rates. Marketing Food & Drink to Kids, a new report produced by Datamonitor for Reuters Business Insight, explains that growth in spending on food and drink as a whole has been sluggish in recent years. Kids in many parts of the developed world have cultivated extremely discriminating palates and manufacturers have dreamt up entire ranges of core food products and snacks to tempt them. Children graduated from baby food to small portions of adult food, and only the avoidance of stereotypically ‘grown-up’ foods such as steak in favour of fish fingers and sausages set young diners apart from their elder counterparts.īut this has changed – there is now a broad swathe of food products developed specifically to attract children. Infant formula had made an impact, and baby food was emerging as a dynamic niche but that was where the market ebbed away. Thirty years ago, children were barely considered as a marketing target in the food sector. But not everyone is happy, with public health bodies calling for full and consistent nutritional labelling and more positive marketing of healthy products. From product development through packaging and advertising, manufacturers have an eye to the smaller consumer and are playing to this market. In the year 2000 children in the Western world wield considerable spending power, much of it devoted to food and drink. Will be suggested for future studies as well.Seen but not heard? Hardly. the new trends of e-mavens in networking sites, and research-focused management applications. The research of the market mavens highlighted Similarities including the increase in time of the study, the growing popularity of the term "market maven". After that, the study used a co-word review to assess over time the creation of field research topics. A review of co-citation established market mavens as the main theoretical basis of information diffusion. A total of 127 market mavens-related publications were published from different journals from 1995 to 2019. The study objectives are to assess global research patterns in the market mavens field focused on publishing outcomes, co-authorships between authors and similar countries, and co-occurrences of keywords Usage of the Scopus database. Therefore, marketers should have an active interest in developing networks of communication with interpersonal communicators, such as market mavens, to meet and influence a broader market. With the growing competition and complexity of marketing information, interpersonal communication is becoming increasingly important to marketers and consumers (mavens) who can act as disseminators of marketing communications and play an important role. The results of the study show that the most important variables to affect parental affiliation of children in the purchase decision are gender, age, pester power, TV advertising, peer group effects, household size, lesser time with family, income level, single parent households, more stress in life, culture, internet advertising, newspaper and magazine advertising, pocket money and mobile advertising. To this end, Bandar Abbas city has been selected for the study. This paper aims to identify the most important influencing factors on children purchasing behavior in Iran. It takes the unique approach of investigating purchase influence from the perspective of both the child and the parent. This paper investigates the influence that children have on family consumer decision making. Children not only choose the products which belong to them but they also have upper hand on products which are used by almost every other family member. Nowadays, children act as an active participant in families buying decision. But due to development in digital media, children are the first to know about the products when they hit the market even before their parents. It can be said that in the past, role of the children in buying decision of families had been negligible. However, consumer decision making within the family has begun to receive a growing amount of attention with the increased realisation of the magnitude of the children effect within the family as an important actor in purchasing decision making process. Over the past two decades in Iran the effect of the children on consumer behavior has often been overlooked.
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